Kate Upton, the 21-year-old model plus a photography crew went inside the padded interior of a modified Boeing 727 and flew to heights high enough to simulate zero gravity and lunar gravity conditions. The G-Force One airplane took off at the Space Coast Regional Airport at Cape Canaveral in Florida.

The video of the shoot showed Kate attempting to keep her modesty preserved inside her tiny gold swimsuit as she twisted and turned, while assistants threw water and balls her way.

According to the Zero G site, each weightless flight will cost you US$4,950 (S$6,248) and Target is offering the gold bikinis that Upton wore as part of its Limited Edition Collection for US$35 (S$44).

Whichever universe you live on, it’s interesting to see how far we can go to push the PR thing, well it works because I am talking about it … watch Upton flip and spin, trying to sell a swimsuit, while attempting to keep her beauties in check, in the pictures enclosed.

WHO? American model Kate Upton (IMG Models)