Beyonce’s full H&M campaign revealed today! Miss B sizzles in swimwear for H&M’s global summer campaign. In January, reports emerged that Beyoncé would be the new face of H&M – the rumours were confirmed in March.

For the campaign, the mother-of-one was shot by photography duo Inez van Lamsweerde and Vinoodh Matadin in Nassau, the Bahamas’s capital city. The television ad, directed by Jonas Åkerlund, was shot at the same time, and features a new song by the singer, Standing on the Sun, as its soundtrack.

“I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island,” says Beyoncé. “It felt more like making a video than a commercial.”

Pictures: Inez van Lamsweerde and Vinoodh Matadin