A modeling agency that represents women of all sizes?

In an industry that likes to categorize women–as “straight size” (0-2) or “plus size” (12-16)–it’s a revolutionary concept.

But that’s just what former Ford agents Gary Dakin and Jaclyn Sarka, both of whom co-directed Ford’s plus board for many years, have done in setting up their new agency Jag. “We are the first agency in New York that’s dedicated solely to women of all sizes,” Dakin said. “The goal is putting girls of all sizes on the covers of magazines, in advertising, and not stopping.”

The “plus size” modeling world has come a long way. (I put “plus size” in quotes because ask any model who happens to be over a size 0-2 and they’ll tell you they want to do away with the phrase–as Robin Lawley, who is a size 12, recently told us, “I don’t feel plus-sized, I feel regular sized, and I think that plays with girls who look at me and look up to me and think, ‘Oh my god, if she’s plus-sized, then what am I?’”).